Storytelling training, workshops and keynotes
Looking for a storytelling training, workshop or masterclass for your team, or a keynote speaker on corporate storytelling for your event? Jan Suiskens delivers sessions across the Netherlands — in-company for boards, management, sales and marketing teams, or on stage at conferences and client days. Pick a theme below.
Topics that get you thinking
Jan speaks about themes that directly touch how organisations position, communicate and develop themselves today. Every topic is tailored to the audience, industry and goal of the event.
Masterclass Storytelling Techniques
Not a casual inspiration session, but a practical masterclass with direct commercial impact. Jan shares his 3 Golden Rules for B2B storytelling and positioning. Participants leave with concrete tools to tell their story more sharply, commercially stronger and more consistently.
You Need To Adapt
In this keynote, Jan takes the audience back to the introduction of the PC and the fax – the moment his career began – in a world that constantly changes. Drawing on his own career, he shows how professionals and organisations can stay relevant, provided they adapt in time. It's an optimistic story about change, agility and seeing opportunities instead of threats. With concrete real-world examples, Jan makes clear what 'the need to change' means for commercial teams, boards and SME organisations.
Positioning From Your DNA
How does the outside world see you now, and where do you want to go? In this interactive session, Jan works with the fundamentals of strong brand positioning and holds up a mirror to participants. Participants translate their DNA into a sharper story and practise this directly with a 60-Second Pitch.
Corporate storytelling: why your story doesn't land on its own
Many companies have knowledge, quality and experience. Yet their story often remains too technical, too abstract or too generic. Jan shows how organisations make their story more human, sharper and more compelling.
Changing without losing your identity
Many organisations know they need to change. Through growth, digitalisation, AI, staff shortages or shifting client expectations. But change only works when people understand why it is necessary and how it fits who you are.
Storytelling as an accelerator of sales
In B2B, products and services are often explained rationally. But clients don't choose on specifications alone. They want to understand why something is relevant, what it solves and why they should move forward with your organisation. Jan shows how storytelling strengthens sales conversations.
From visibility to magnetism
Many companies are visible, but not recognisable. They publish content, run campaigns or stay active on LinkedIn, yet lack a clear through-line. Jan shows how to connect visibility to positioning, story and trust.
AI, marketing and communication: why your story matters more
AI makes producing content easier. But communicating faster doesn't automatically mean communicating better. Right now it matters more than ever to know what you want to say, to whom and why. Jan shows how to look at AI through the lens of story, positioning and human communication.
Manipulating versus inspiring
Communication always influences. The question is how. Jan explores the difference between steering, persuading, inspiring and manipulating. A sharp topic for organisations that want to think more consciously about communication, marketing and leadership.
In-Company Programme
Not a one-off lecture, but a programme with intake, sessions and concrete deliverables. Jan works with management and teams on (re)positioning, sharpening the corporate story and translating it commercially into sales presentations, pitches and content. He designs a tailored programme for the organisation.
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Speaker information
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