Manipulating versus inspiring
Communication always influences. The question is how. Jan explores the difference between steering, persuading, inspiring and manipulating. A sharp topic for organisations that want to think more consciously about communication, marketing and leadership.
See session detailsPractical information
Target audience: Leadership events, communications gatherings, education, institutions and marketing events
Duration: 45-60 minute keynote
What will you gain?
- ✓How stories influence behaviour
- ✓Where persuading becomes manipulating
- ✓Why trust matters more than tricks
- ✓How to communicate credibly as an organisation
Content & structure
Participants start assuming persuasion is neutral, and end with a sharper moral compass for their own communication.
A keynote with examples from advertising, politics, media and business. Jan exposes the mechanisms and draws the line to leadership and marketing.
1. How stories steer behaviour
The techniques behind attention, emotion and decisions.
2. The line
Where persuasion turns into manipulation — with concrete examples.
3. Trust over tricks
Why short-term wins cost you credibility.
4. Communicating consciously
Guidelines for marketing, leadership and internal communication.
Watch this session
Clips and reactions from previous editions of this session.
Clip
Manipulating versus inspiring
Aftermovie
Manipulating versus inspiring
What participants say
“Nobody builds a story like Jan: it lands and it sticks. Right after his session we saw a change in how our team presents.”
“Participants called it the best session of the day. Jan combines his film experience with a sharp eye for what organisations really need.”
Investment
€ 2.500 – € 5.000
Indication, excl. VAT and travel costs
Final price depends on duration, location, preparation and customisation.
Frequently asked questions
Practical
Good to know
Language
Dutch English French (on request)
Suitable for
Conferences, client days, internal kick-offs, leadership programmes, sales kick-offs and training days
Region
All of the Netherlands – international on request
Rates
Professional and in line with the market. After a short call you'll receive a clear, tailored quote — no hidden costs