Storytelling as an accelerator of sales
In B2B, products and services are often explained rationally. But clients don't choose on specifications alone. They want to understand why something is relevant, what it solves and why they should move forward with your organisation. Jan shows how storytelling strengthens sales conversations.
See session detailsPractical information
Target audience: Sales organisations, commercial teams, B2B companies, client days and dealer events
Duration: 45-90 minutes
What will you gain?
- ✓How to make value clearer
- ✓How to use client stories in sales
- ✓How marketing and sales tell the same story
- ✓Why a good story builds trust faster
Content & structure
Sales teams start with a deck full of specifications and end with a conversation in which the client recognises themselves.
Jan works with real sales stories from the room: the pitch, the client case, the proposal conversation. Theory stays short; practice and feedback take centre stage.
1. Why specifications don't sell
How B2B clients actually arrive at a decision.
2. Explaining value as a story
From product to problem, solution and proof.
3. Using client stories
Cases that feel credible instead of promotional.
4. One story, sales and marketing
Making sure both teams say the same thing.
Watch this session
Clips and reactions from previous editions of this session.
Clip
Storytelling as an accelerator of sales
Aftermovie
Storytelling as an accelerator of sales
What participants say
“Nobody builds a story like Jan: it lands and it sticks. Right after his session we saw a change in how our team presents.”
“Participants called it the best session of the day. Jan combines his film experience with a sharp eye for what organisations really need.”
Investment
€ 2.500 – € 5.000
Indication, excl. VAT and travel costs
Final price depends on duration, location, preparation and customisation.
Frequently asked questions
Practical
Good to know
Language
Dutch English French (on request)
Suitable for
Conferences, client days, internal kick-offs, leadership programmes, sales kick-offs and training days
Region
All of the Netherlands – international on request
Rates
Professional and in line with the market. After a short call you'll receive a clear, tailored quote — no hidden costs