Jan Suiskens
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    Positioning From Your DNA

    How does the outside world see you now, and where do you want to go? In this interactive session, Jan works with the fundamentals of strong brand positioning and holds up a mirror to participants. Participants translate their DNA into a sharper story and practise this directly with a 60-Second Pitch.

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    Practical information

    Target audience: SME entrepreneurs, board and management teams

    Duration: 60-90 minutes (small groups)

    What will you gain?

    • ✓You've sharpened your positioning from your own DNA
    • ✓You can formulate a 60-Second Pitch that sticks
    • ✓You understand how the outside world sees you and where you want to go
    • ✓You've practised in an interactive group session

    Content & structure

    Participants arrive with a positioning that mainly makes sense internally, and leave with a story the market actually understands.

    An interactive session: short frameworks, plenty of mirroring and immediate practice. Jan works with participants' own websites, pitches and presentations.

    • 1. How the outside world sees you

      A mirror on your current story, copy and promises.

    • 2. Naming your DNA

      What truly sets you apart, beyond 'quality' and 'personal'.

    • 3. Ground rules of positioning

      Sharpness, consistency and the courage to leave things out.

    • 4. 60-second pitch

      Everyone writes and tests their own pitch, with feedback.

    Watch this session

    Clips and reactions from previous editions of this session.

    Clip

    Positioning From Your DNA

    Aftermovie

    Positioning From Your DNA

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    What participants say

    “Nobody builds a story like Jan: it lands and it sticks. Right after his session we saw a change in how our team presents.”

    — Sandra de Vries, international tech company

    “Participants called it the best session of the day. Jan combines his film experience with a sharp eye for what organisations really need.”

    — Pieter van Dam, trade association

    Investment

    € 2.500 – € 5.000

    Indication, excl. VAT and travel costs

    Final price depends on duration, location, preparation and customisation.

    Request a quoteSchedule intro call

    Frequently asked questions

    Practical

    Good to know

    Language

    Dutch English French (on request)

    Suitable for

    Conferences, client days, internal kick-offs, leadership programmes, sales kick-offs and training days

    Region

    All of the Netherlands – international on request

    Rates

    Professional and in line with the market. After a short call you'll receive a clear, tailored quote — no hidden costs