About Jan
Speaker, storyteller and founder of CorporateTrailer
Jan Suiskens has spent more than 34 years at the intersection of marketing, advertising, storytelling and corporate communication. As founder and Creative Director of CorporateTrailer, he helped hundreds of organisations sharpen their story.
Jan Suiskens"Storytelling isn't a trick. It's getting sharp about why you matter."
Speaker, storyteller and positioning specialist. Founder and Creative Director of CorporateTrailer, with more than 34 years of hands-on experience in marketing, advertising and corporate storytelling.
What Jan stands for
A good story begins with sharpness
According to Jan, storytelling isn't a trick to make something look better than it is. A good story starts at the core of an organisation.
Who are you? Where does your value lie? Why should someone choose you? And does the story you tell still match the market you operate in?
Jan helps companies ask those questions again. Not vague, but practical. So communication becomes clearer, sales gets stronger and organisations become more recognisable to the outside world.
The experience
Built on 34 years of practice
Over more than three decades, Jan has seen companies change, markets shift and communication accelerate. With CorporateTrailer, he has worked with everyone from technical B2B and manufacturing companies to service providers, institutions and family businesses.
- 01More than 34 years of experience in marketing, advertising and storytelling
- 02Founder and Creative Director of CorporateTrailer
- 03Experience with more than 500 organisations
- 04Involved in more than 1,000 corporate films and brand stories
- 05Strong in B2B, technology, manufacturing and services
- 06Speaks about storytelling, positioning, change, marketing and communication
Jan as a speaker
Recognisable, sharp and practical
Jan doesn't speak as a theorist, but as someone who sees daily where companies get stuck in their communication. His style is clear, direct and personal. He uses recognisable examples and makes complex topics accessible.
His talks are for people who want to look further than isolated marketing actions. For organisations that take their story, visibility and market position seriously.
"A good story isn't a coat of paint on your company. It's how you make clear where your value lies and why someone should choose you."
— Jan Suiskens
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Speaker information
Download the speaker information as a PDF with bio, photos and an overview of services.