Corporate storytelling: why your story doesn't land on its own
Many companies have knowledge, quality and experience. Yet their story often remains too technical, too abstract or too generic. Jan shows how organisations make their story more human, sharper and more compelling.
See session detailsPractical information
Target audience: Boards, marketing and communications teams, B2B events, technical companies and client days
Duration: 45-60 minute keynote or 2-3 hour masterclass
What will you gain?
- ✓Why facts alone are not enough
- ✓How to move from information to meaning
- ✓How to build a story clients and employees understand
- ✓How storytelling builds trust, recognition and sales appeal
Content & structure
The room starts with a story that is too technical and too generic, and ends with a structure to make it human and sharp.
Jan alternates examples from film, advertising and corporate communication with cases from B2B and engineering. In the masterclass format, participants work on their own story.
1. Why facts don't stick
What happens in your client's head when information arrives without a story.
2. From information to meaning
Finding the core: who, what's at stake, which change.
3. The narrative structure
A reusable model for presentations, website and client cases.
4. Applying it internally
How to keep the story alive across sales, marketing and staff.
Watch this session
Clips and reactions from previous editions of this session.
Clip
Corporate storytelling: why your story doesn't land on its own
Aftermovie
Corporate storytelling: why your story doesn't land on its own
What participants say
“Nobody builds a story like Jan: it lands and it sticks. Right after his session we saw a change in how our team presents.”
“Participants called it the best session of the day. Jan combines his film experience with a sharp eye for what organisations really need.”
Investment
€ 2.500 – € 5.000
Indication, excl. VAT and travel costs
Final price depends on duration, location, preparation and customisation.
Frequently asked questions
Practical
Good to know
Language
Dutch English French (on request)
Suitable for
Conferences, client days, internal kick-offs, leadership programmes, sales kick-offs and training days
Region
All of the Netherlands – international on request
Rates
Professional and in line with the market. After a short call you'll receive a clear, tailored quote — no hidden costs