Storytelling course
Storytelling course: build the skill step by step
If you want more than a single session, a course is the format. Across several meetings your team builds the full storytelling repertoire: from core story and structure to stage delivery and client conversation. Between sessions you apply it in your own work, then we sharpen it together. Delivered in-company across the Netherlands, in Dutch or English.
Course structure
- Session 1 — core story: the message beneath your message
- Session 2 — structure: tension, build-up and cutting the noise
- Session 3 — commercial application: pitch, client case, presentation
- Session 4 — delivery: stage, tone and carrying the audience
- Practice assignments between sessions, with feedback
Who it's for
- Teams embedding storytelling structurally
- Sales and marketing professionals who pitch and present often
- Communications and HR professionals telling internal stories
- Leaders giving direction during change
Practical
- Format
- Course of 3 to 4 sessions with practice assignments
- Timeline
- Typically 4 to 10 weeks
- Group
- From 6 up to roughly 20 participants
- Location
- In-company in the Netherlands, partly online possible
- Language
- Dutch or English
Frequently asked questions
Is there an open-enrolment course?
The course runs in-company for teams and organisations rather than as open enrolment, so we can work entirely with your own cases.
How many sessions does the course have?
Usually three to four sessions spread over several weeks, so participants can practise in their own work in between.
Can part of the course be online?
Yes. Many organisations combine in-person sessions with an online feedback session in between.
How is it different from the masterclass?
The masterclass is one deep day on technique. The course spreads that across sessions with assignments in between, so it becomes a real skill.
Explore further
Schedule a discovery call
Want to know what Jan can do for your organisation?
Share your plans briefly, and Jan (or his team) will respond within 24 hours.
Direct contact
Response within 24 hours
After receiving your message, Jan or his team will contact you within one working day to discuss the possibilities.
Speaker information
Download the speaker information as a PDF with bio, photos and an overview of services.