AI, marketing and communication: why your story matters more
AI makes producing content easier. But communicating faster doesn't automatically mean communicating better. Right now it matters more than ever to know what you want to say, to whom and why. Jan shows how to look at AI through the lens of story, positioning and human communication.
See session detailsPractical information
Target audience: Marketing teams, boards, communications professionals and industry events
Duration: 45-75 minutes
What will you gain?
- ✓Why AI without direction produces mediocre content
- ✓How to connect AI to brand, story and positioning
- ✓Why human choices remain essential
- ✓How companies stay in control of communication in the AI era
Content & structure
The room starts with what AI does to their profession, and ends with the question AI won't answer for you: what do you want to say, and why?
Jan shows what AI does and doesn't solve in marketing and communication, with examples of content that is technically fine but does nothing. Practical, without hype or doom.
1. What AI changes
Speed and volume in content production — and what that does to quality.
2. Why direction decides
Without positioning, AI produces average, interchangeable output.
3. Connecting AI to your story
Brand, tone of voice and core message as the frame for using it.
4. Staying in control
Agreements and choices that keep your communication human.
Watch this session
Clips and reactions from previous editions of this session.
Clip
AI, marketing and communication: why your story matters more
Aftermovie
AI, marketing and communication: why your story matters more
What participants say
“Nobody builds a story like Jan: it lands and it sticks. Right after his session we saw a change in how our team presents.”
“Participants called it the best session of the day. Jan combines his film experience with a sharp eye for what organisations really need.”
Investment
€ 2.500 – € 5.000
Indication, excl. VAT and travel costs
Final price depends on duration, location, preparation and customisation.
Frequently asked questions
Practical
Good to know
Language
Dutch English French (on request)
Suitable for
Conferences, client days, internal kick-offs, leadership programmes, sales kick-offs and training days
Region
All of the Netherlands – international on request
Rates
Professional and in line with the market. After a short call you'll receive a clear, tailored quote — no hidden costs