Speaker, storyteller & positioning specialist
Sharper story.
Stronger position.
Many organisations do strong work, but don't always explain it clearly. Jan Suiskens shows how to tell the world more sharply who you are, where your value lies and why clients, employees and stakeholders move. Built on more than 34 years of hands-on experience in marketing, advertising and corporate storytelling.
01 — A brief introduction
“Experience how he translates complex propositions into clear, compelling stories that resonate commercially, inspire and drive action.”
Showreels, keynote clips and aftermovies from recent sessions.
Topics that get you thinking
Jan speaks about themes that directly touch how organisations position, communicate and develop themselves today. Every topic is tailored to the audience, industry and goal of the event.
Masterclass Storytelling Techniques
Not a casual inspiration session, but a practical masterclass with direct commercial impact. Jan shares his 3 Golden Rules for B2B storytelling and positioning. Participants leave with concrete tools to tell their story more sharply, commercially stronger and more consistently.
You Need To Adapt
In this keynote, Jan takes the audience back to the introduction of the PC and the fax – the moment his career began – in a world that constantly changes. Drawing on his own career, he shows how professionals and organisations can stay relevant, provided they adapt in time. It's an optimistic story about change, agility and seeing opportunities instead of threats. With concrete real-world examples, Jan makes clear what 'the need to change' means for commercial teams, boards and SME organisations.
Positioning From Your DNA
How does the outside world see you now, and where do you want to go? In this interactive session, Jan works with the fundamentals of strong brand positioning and holds up a mirror to participants. Participants translate their DNA into a sharper story and practise this directly with a 60-Second Pitch.
Corporate storytelling: why your story doesn't land on its own
Many companies have knowledge, quality and experience. Yet their story often remains too technical, too abstract or too generic. Jan shows how organisations make their story more human, sharper and more compelling.
Changing without losing your identity
Many organisations know they need to change. Through growth, digitalisation, AI, staff shortages or shifting client expectations. But change only works when people understand why it is necessary and how it fits who you are.
Storytelling as an accelerator of sales
In B2B, products and services are often explained rationally. But clients don't choose on specifications alone. They want to understand why something is relevant, what it solves and why they should move forward with your organisation. Jan shows how storytelling strengthens sales conversations.
From visibility to magnetism
Many companies are visible, but not recognisable. They publish content, run campaigns or stay active on LinkedIn, yet lack a clear through-line. Jan shows how to connect visibility to positioning, story and trust.
AI, marketing and communication: why your story matters more
AI makes producing content easier. But communicating faster doesn't automatically mean communicating better. Right now it matters more than ever to know what you want to say, to whom and why. Jan shows how to look at AI through the lens of story, positioning and human communication.
Manipulating versus inspiring
Communication always influences. The question is how. Jan explores the difference between steering, persuading, inspiring and manipulating. A sharp topic for organisations that want to think more consciously about communication, marketing and leadership.
In-Company Programme
Not a one-off lecture, but a programme with intake, sessions and concrete deliverables. Jan works with management and teams on (re)positioning, sharpening the corporate story and translating it commercially into sales presentations, pitches and content. He designs a tailored programme for the organisation.
Discuss a tailored session →
Why Jan
Hands-on experience that goes beyond a good story
Jan Suiskens has spent more than three decades at the intersection of marketing, advertising, storytelling and corporate communication. As founder and Creative Director of CorporateTrailer, he helped hundreds of organisations sharpen their story and translate it visibly into film, campaigns, content and positioning.
That's why Jan doesn't just speak about communication. He knows what happens when a company's story isn't sharp. And what becomes possible when it is.
Strong in B2B, technology, manufacturing, services and organisations in transition. More than 500 clients and 1,000 corporate films and brand stories form the foundation of every talk: recognisable, concrete and immediately usable.
Every event is unique.
Nothing needs to be 'off the shelf'. Jan immerses himself, speaks with the client and designs a programme that fits the organisation, goals and audience. That makes every collaboration relevant, concrete and effective.
Intake & analysis
Online or in person – we discuss your goals, challenges and current positioning. Jan listens, asks questions and gets a clear picture of what is needed.
Proposal & approach
Jan proposes the approach, storyline and deliverables. Together we determine the ideal programme: from half a day to a multi-day engagement.
Delivery & results
The sessions themselves, including concrete output: core story, sales deck, pitch scripts or content guidelines. So the results are immediately applicable.
Schedule a discovery call
Want to know what Jan can do for your organisation?
Share your plans briefly, and Jan (or his team) will respond within 24 hours.
Direct contact
Response within 24 hours
After receiving your message, Jan or his team will contact you within one working day to discuss the possibilities.
Speaker information
Download the speaker information as a PDF with bio, photos and an overview of services.
Trusted by, among others
30+
Years of experience
1.000+
Storytelling projects
500+
Clients