Jan Suiskens
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    From visibility to magnetism

    Many companies are visible, but not recognisable. They publish content, run campaigns or stay active on LinkedIn, yet lack a clear through-line. Jan shows how to connect visibility to positioning, story and trust.

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    Practical information

    Target audience: Marketing teams, communications departments, entrepreneur networks and B2B events

    Duration: 45-60 minute keynote

    What will you gain?

    • ✓Why more content doesn't automatically work better
    • ✓How to build recognisability
    • ✓How to tie loose communication to a stronger brand story
    • ✓How visibility becomes commercially more relevant

    Content & structure

    Marketing teams start with a lot of scattered content and end with a through-line that makes visibility work commercially.

    From channel and calendar to story and positioning. Jan uses examples of B2B brands that stand out without shouting louder.

    • 1. Visible but not recognisable

      Why more posts and campaigns don't automatically mean more effect.

    • 2. The through-line

      One story that connects every channel and touchpoint.

    • 3. Building recognition

      Recurring themes, language and imagery that stick.

    • 4. From reach to magnetism

      How visibility turns into conversations and enquiries.

    Watch this session

    Clips and reactions from previous editions of this session.

    Clip

    From visibility to magnetism

    Aftermovie

    From visibility to magnetism

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    What participants say

    “Nobody builds a story like Jan: it lands and it sticks. Right after his session we saw a change in how our team presents.”

    — Sandra de Vries, international tech company

    “Participants called it the best session of the day. Jan combines his film experience with a sharp eye for what organisations really need.”

    — Pieter van Dam, trade association

    Investment

    € 2.500 – € 5.000

    Indication, excl. VAT and travel costs

    Final price depends on duration, location, preparation and customisation.

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    Frequently asked questions

    Practical

    Good to know

    Language

    Dutch English French (on request)

    Suitable for

    Conferences, client days, internal kick-offs, leadership programmes, sales kick-offs and training days

    Region

    All of the Netherlands – international on request

    Rates

    Professional and in line with the market. After a short call you'll receive a clear, tailored quote — no hidden costs