You Need To Adapt
In this keynote, Jan takes the audience back to the introduction of the PC and the fax – the moment his career began – in a world that constantly changes. Drawing on his own career, he shows how professionals and organisations can stay relevant, provided they adapt in time. It's an optimistic story about change, agility and seeing opportunities instead of threats. With concrete real-world examples, Jan makes clear what 'the need to change' means for commercial teams, boards and SME organisations.
See session detailsPractical information
Target audience: Boards, management teams, commercial teams, industry events
Duration: 60 minutes (small and large groups)
What will you gain?
- ✓You recognise why timely adaptation is essential for commercial success
- ✓You see opportunities in change instead of threats
- ✓You understand what 'the need to change' concretely means for your organisation
- ✓You have inspiration and practical tools to act with agility and future-readiness
Content & structure
The audience starts with the question of how fast their own market has changed — and leaves with a clear picture of what needs to change first inside their organisation.
Jan builds the keynote around his own career, from the arrival of the PC and the fax machine to AI. From recognisable examples to the commercial consequences for your team, with room for questions from the room.
1. From fax to AI
Forty years of shifting communication, captured in recognisable images.
2. Why organisations move too late
The patterns behind hesitation, comfort and missed opportunities.
3. Becoming adaptable in practice
What adaptability means for sales, marketing and the board.
4. Your first step
Everyone names one change they can start this month.
Watch this session
Clips and reactions from previous editions of this session.
Clip
You Need To Adapt
Aftermovie
You Need To Adapt
What participants say
“Nobody builds a story like Jan: it lands and it sticks. Right after his session we saw a change in how our team presents.”
“Participants called it the best session of the day. Jan combines his film experience with a sharp eye for what organisations really need.”
Investment
€ 2.500 – € 5.000
Indication, excl. VAT and travel costs
Final price depends on duration, location, preparation and customisation.
Frequently asked questions
Practical
Good to know
Language
Dutch English French (on request)
Suitable for
Conferences, client days, internal kick-offs, leadership programmes, sales kick-offs and training days
Region
All of the Netherlands – international on request
Rates
Professional and in line with the market. After a short call you'll receive a clear, tailored quote — no hidden costs